Why have a blog and what is it's true purpose?
I often get asked why people should have a blog and what purpose would it serve them. My answer is many things and in today's post, I will cover them.
I truly believe that a blog is a personal reflection of YOU and your thoughts, opininons and more. It shows your readers your true expressions, thoughts, opinions and feelings about different matters.
Let's say for instance you have a hobby that you are passionate about...you could blog about that. Yes, other people may have the same blog subject, but, again, who can honestly be just like you? NOBODY. You are unique with your own views and opinions. What about local news? Many times I have seen controversial opinions about different subjects in the news. What's your opinion on them? How do they make you feel?
Maybe you are a single mom who would love to share your kaotic story of your everyday life. Yes, some see that as personal, others see that as a STORY and they can relate to you on a more personal level.
What purpose would a blog serve for a business?
This too, is a common question that I get. People don't understand how they could use a blog to market their brand, increase their customers, expand beyond their local market and create more business, sales, and/or more potential future sales.
Let's examine this a bit more in depth, shall we?
- A blog is constantly updated with new fresh content. (A website does not serve the same purpose or get the same amount of attention as a blog through the eyes of google.)
- A blog lets your readers / potential customers express their thoughts on your products...good and bad...so that you know what your customers want.
- A blog lets you provide valuable tips about your product and / or review other products
Getting more into depth on this, when people realize they need a blog, or could share their ideas in the world to express themselves or increase their business I get asked what kind of blog should I have? Can't I get a free one from blogger or from wordpress?
Well, yes, in fact you can, however from my personal experience a blog can take a very long time to rank and be found in the search engines if you do not know what you are doing, and even THEN it could take you a very long time. Knowing the marketing skills in depth and what it takes to get a blog up and running COULD possibly take you HOURS or even weeks.
I remember when I first started online with a blog. I spent hours setting it up, trying to get readers to it, putting tons of content into it on a regular basis. Then, one day, as I continued to try to "improve" my blog by adding more "fancy bells and whistles" (otherwise known as plugins for wordpress)...I crashed my OWN blog. It was so frustrating....all that content and time spent on it.....GONE. I had been HACKED. I couldn't even get into my OWN blog. Back then, there weren't as many "resources" availble to figure out the problem as there are now. Within a week after looking over tons of code that I had to SUDDENLY learn to read and understand, I found the problem and was luckily able to save it. For some, without that knowledge, your content can be lost forever. The platform that I am using now to blog on is always protected, and it simply CANNOT be persay "BROKEN" and I can go on about my day not worrying about the technical side of things.
If you are a blogger, or would like to consider sharing your thoughts and opinions online by starting a blog and want to turn your passions into cash by writing about them click here to find out how.
Many people seem to think that having a wordpress blog alone will do it and they can get by with the "FREE" version. Well, like the saying goes, you get what you pay for. Many professional marketers will measure their success by seeing where their blog ranks in the WORLD on a site called ALEXA.COM. This site will measure all the success of the blog by the number of visits, readers, subscribers and so much more. Basically, it can "dissect" your blog down to the nuts and bolts and rank it with all the other blogs out there online.
Personally, I would rather START with a higher ranking blogging platform and take the "shortcut" to getting my blog ranked higher in the search engines. Starting from the bottom again...well let's just say the short road sounds a lot better to me.
Next, I often get asked how people can make money with their blog on this platform that I am using right now as you read this post.
Well, here's a GREAT place for you to learn all about it, and for as little as $7 for a limited time so that you can TRY the system out. It's called the IPAS SUCCESS FORMULA which will teach even the newest beginner the steps to make money online.
Through this system I was able to learn to take ANY business online and market it to its full potential and make money while I was learning. My friend Chris will show you how it works when you CLICK HERE TO GET STARTED TODAY.
Please leave your comments below on your thoughts! I would love to hear from you.
What are your biggest struggles with blogging? (comment below) Were you aware that it's good to have a blog? (comment below on your thoughts)
To your online success,
Teresa Keiser (connect with me on Facebook)
The income claims represented in this blog post are extraordinary and do not make a guarantee for your success or income level. Please see Empower Network's average affiliate earnings at: http://www.empowernetwork.com/income